For example, I run a handful of events in San Diego, where I funnel 12 Meetup groups to 1 Bizzabo page and need to understand which groups are performing best from click to conversion. We can track all that inside our dashboard using Rebrandly’s tagging feature. Link Retargeting In my opinion, this is the HUGEST thing you could do with a URL shortener. Regular retargeting is the act of “pixeling” (or tagging) users so that you can serve them targeted ads later. Link retargeting gives you the ability to “pixel” people that click on a link, but aren’t necessarily going back to your site. If you combine the forces of content curation and link retargeting, you’ve got a way to drive highly targeted traffic for half the cost. And the audience is already warmed up to you, as they clicked on a link you shared.
Fix Broken Links Sometimes you need to change the location or name of a webpage, or maybe even a whole site. But what will happen to all those links that you shared online? They will start pointing to non-existent pages and you will lose all that trusted authority you got from getting all of those backlinks. If you use a URL shortener to link Cork House Clearance Services to the new pages, you can then change the destination URLs of links on webpages you no longer control, like on a Forbes article you guest wrote. Social Media Use Custom Short Links to connect with people. By personalizing them with your brand and unique keywords, you increase trust and make it more personal. Sharing your Social Groups with People Not Sure if Sharing or Caring Do you have a Slack or Facebook group you’d like to share with your audience? Create a memorable short link that will make it super easy to point them to your group.
Giveaways and Contests Using a Short Link is perfect for a giveaway. You are able to highlight the value for people straight away, encouraging link trust and engagement. We use this for all our coupon giveaways: Rebrandly Giveaways The link is clear and concise, but in the backend, we are tracking clicks and conversions to know the true value of our campaign. CTA in SnapChat or Live Video Ever used a visual or audio call-to-action in your Snaps or Live videos? How are you going to track that effort if you just send them to the homepage? Instead, before you start your video, create a custom short link for it, and add UTM parameters to track the clicks and conversions.