KFC suspended their famous "finger licking" slogan, in line with health officials' advice to limit the frequency of touching your face. The company began blurring the slogan on billboards and removing it from social media posts. This simple change shows KFC's loyal customers that the brand is in tune with what's going on in the world and cares about their well-being and safety.
LEGO is another great example of a company using its social media platforms to focus on community and cleaning during the pandemic. Remember to wash your hands like our LEGO Minifigure friends here! Thanks to our colleague Stuart Harris for the industry mailing list The tweet played a powerful role in encouraging cleanliness among the younger crowd, while also showing off the brand's fun and friendly personality. Conversational marketing will change its tone
Conversational marketing is nothing new. Companies have had great success using tools like chatbots and social messaging to start conversations and engage with customers over the years. The biggest difference in 2021 will be the tone of these conversations . In the past, these conversations were more about simply pushing prospects to make a purchase, but the way prospects shop has changed.