Permission or who circumvent protections and restrictions . "Growth hacking" and "growth marketing" are expressions often used interchangeably, but there are actually some important differences between them . Let's see what they are: The strengths of growth hacking are the speed of execution and the ability to obtain results in a short or very short time Growth marketing is a methodical approach that develops over the long term and for this reason it must be sustainable over time A growth hacking marketer is an expert consultant hired to (quickly) solve a specific problem. His job is to find creative solutions to complex problems often with a modest budget and limited time available . Growth hacking can be compared to the stock market: it is a rather volatile strateg.
Difficult to implement in the long run. A growth marketing mobile number list strategy balances the best elements of growth hacking , such as the creative aspect, but doesn't focus solely on immediate gain by sacrificing future goals. [AML]-quote-quotes-1In growth marketing, the customer journey is used as a "guide" and the customer is followed in every step. 24-2-23 growth marketing [AML] - Blog Quote Image Crop (18) Back to index How to build a growth marketing strategy in 3 steps When compared to other more traditional marketing initiatives, growth marketing is a decidedly more pragmatic approach, and can be divided into three steps. 1. Define your growth model.
To create a growth model that helps you achieve your goals, you need to choose which performance metrics to use and which touchpoints will be affected. Starting with generic goals you will have to gradually narrow your field of action. 2. Differentiate your customer journey according to need The analytical data collected, for example with the help of a CRM system, makes it possible to discover which channels are more effective in generating traffic , during each phase of the funnel. This will allow you to vary your growth marketing strategy according to actual needs. During the lead generation phase , for example, Search Engine Optimization (SEO) activities can be a valid solution to make it easier for your potential customers to find you.