Beginning in the second half of 2020, Bilibili has introduced a vertical-screen video playback mode, which is another move that Bilibili has vigorously promoted to break the circle in the past two years. From the adjustment of slogan in 2020: all the content you are interested in is at station B, you can see its strategic goal of accelerating content generalization and striving to break the circle.
For a long time, station B has mainly focused on medium and long horizontal videos. The addition of vertical-screen short videos this time enriches the video format, and makes use of the fragmented time of users to satisfy people with different needs.
It retains the traditional barrage function of station B and supports dragging the progress bar.
The barrage is the soul function of station B. It can provide users with real-time expression channels, make up for the disadvantage that the comment area can only make summative speeches, and allow users to express their emotions and opinions at a more appropriate time, thereby attracting more users. Resonate and achieve a better interactive atmosphere.
The barrage function is more of a ritual. When the barrage swipes through the full screen of "tear eyes" and "Ye Qinghui", the user will also be emotionally infected, and also join the "barrage army", this strong sense of resonance The sense of belonging and belonging will evolve into the behavior of maintaining community order spontaneously. Everyone is an order maintainer, which is very important for community products.
The video length of Douyin is generally 15 seconds, and the longest is 60 seconds. In such a short period of time, the real-time bullet screen function is not necessary, but the short vertical screen video time of station B is mostly less than 5 minutes, so the bullet screen is reserved. The function makes sense and supports dragging the progress bar. And this also provides a more familiar environment for the production of the native horizontal screen video up main transfer station vertical screen video at station B.
1) We weaken the attributes of station B, and the interaction mode and interface move closer to fast shaking.
Due to its fast rhythm and extremely short duration, vertical short videos have been removed from many functions applicable to medium videos, such as "Watch Later", "Notes", "Screencast", "Background Play", "Long" Press the screen to country email list accelerate" and other functions.
In addition, it also weakens or deletes some "classic functions" of station B, while retaining the features while trying to cater to the habits of users of other short video platforms, such as:
① The traditional "one-click three-connection" function of station B, that is, one-click "like, coin, favorite" has been deleted.
The "coin-operated" function is of great significance to users of station B, and many native memes are generated from this, such as "white prostitute" and "two round things". In the vertical version of the video, this function is not only gone, but even the "coin" function is hidden in the lower level of the "share" button. In the end, there are only four functions left on the bottom right side of the screen: "Turn", "Like", "Comment", and "Hide", which is more consistent with Douyin and Kuaishou, eliminating the trouble of new users for the "coin" function, and can get started faster Adapt to station B.
② Change the double tap screen pause to the same click screen pause as Douyin.
③ Added the function of swiping down to display the next video, and left swiping to display the author's video list.