Brand Expressions From Scratch for Atlis When Rainfall was first approached by Atlis in the Spring of 2015, that product vision had not yet been Kazakhstan Phone Number List created, or in better words, discovered. The story of their partnership is a journey that includes the creation of a product, a brand, and a new behavior from scratch through constant iteration, testing, and deployment. Atlis is the next generation of local search, a platform where Kazakhstan Phone Number List its community can get real, personalized recommendations for almost any type of business simply by asking. forecast-campaign-april In essence, Atlis has brought word-of-mouth recommendations to the digital space by rewarding quality interactions from its users with cash.
Status, and most importantly a trustworthiness score. Rainfall’s Process At Rainfall, they call projects like Atlis “full brand expressions” because Kazakhstan Phone Number List Rainfall has the ability to affect every visual element and touchpoint, not only defining the rules for how the brand is presented, but literally designing each and every component in the Kazakhstan Phone Number List company’s suite whether it’s printed, on the web, or in the product itself. When developing any large system Rainfall design multiple pieces simultaneously in order to test ideas on a broad scale. Sometimes a particular approach will work well in one situation.
But not adequately characterize the overall language of the brand. Working holistically allows them to spot those situations and find effective solutions Kazakhstan Phone Number List earlier in the creative process. Creating a full expression involves understanding how the visual language works as part of the narrative fabric without interrupting the audience’s ability to engage. This is especially true in the digital space, as each platform serves a higher purpose than simply communicating the brand’s visual identity. Atlis’s interaction model and methods for information Kazakhstan Phone Number List hierarchy are themselves components of the identity, so on the web and in the product, those elements are of the highest importance. Here’s a look at what Rainfall created with Atlis.