We are going to see what the new law consists of, what is the current state of email marketing and some basic guidelines to comply with the new regulation. If you have doubts about how the data protection law affects your not hesitate Image Masking to contact a professional. New Data Protection Regulation and Email Marketing What is the new data protection regulation and how does it affect me? The new European Union data protection regulation (also known as "GDPR") is a law that requires any company, brand or platform that collects data from third parties to apply a series Image Masking of good practices and procedures. The goal is for the end user to be more protected and have more control over their data.
Actually, this law has been in force since 2016, but a grace period of two years was granted for companies to adapt to it. On Image Masking May 25, 2018, this period ends and companies that do not comply with it may be fined up to 20 million euros or 4% of their annual turnover. This law affects data processors around the world, as long as they capture data from European citizens. It applies to your company if: Your company collects personal data . In practice, it is all the data Image Masking ollected when a user fills in a form, whether directly identifiable (name, surname) or indirectly identifiable (username, nickname...).
Your company establishes data processing , that is, if you carry out any operation with them (collection, organization, modification Image Masking or use). In short, if you carry out email marketing actions , such as asking the user to leave you their data on a landing page and then send them emails, you have to follow the new data protection regulations or expose yourself to fines. Although it is true that ensuring full compliance with the new regulation involves extra work, it is Image Masking also true that it promotes transparency, good practices and user consent, so its entry into force can have a positive impact on the email sector marketing.