he goal of advertising had to be defined as simply as possible, one answer would probably be "sell more." And one of the most effective ways to achieve this is through cross-selling. Cross selling is a fairly simple strategy to implement in your online store and it can bring very good results, since it increases the average amount of orders. You want to know more? Well keep reading! Do you want to learn more about how to successfully optimize your ecommerce? Click here and download the most complete manual on how to grow your sales and web traffic to your digital business.
Cross selling how to carry out this sales strategy-1 What is cross selling? Cross -selling or cross-selling consists of offering complementary or related products to the product or service with which you are interested. The most typical example is fast food chains that offer you to add fries or a drink to your order for one euro. Having a client already interested in us, we Jewelry Retouching take the opportunity to increase the amount of the order and thus achieve more benefits for the company with minimal effort. In the online sector, cross selling is a very effective and easy to implement strategy. We can use a large amount of information about our buyer persona and their buying habits to target our recommendations and expand conversion opportunities. On the other hand, since the customer
can add products to his cart with just one click, the barriers are minimal. It is worth mentioning that cross selling is usually associated with two other sales strategies: upselling and downselling. Upselling consists of offering the user to improve the product he has bought, for example, showing him a superior phone model and communicating the advantages. In contrast, downselling focuses on closing a sale for a lower amount when the user cannot afford the initial price, for example, by showing them a cheaper model. Benefits of cross selling Increase the average price of each purchase. Of course, the more products the user adds to his cart, the greater the total amount of an order. This means that the benefits for ecommerce are also greater, since we do not have to make any additional effort to capture.