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At Procter & Gamble Alberto envisions the poer of change in the digital age and decides to focus on developing the orld of entrepreneurship in Latin America. In 0 he founded his first start-upControversial advertising opportunity or bad move? by israeli santiagoisraeli santiago 0 JUNE 0 home branding Controversial advertising opportunity or bad move? The term shock advertising or shockvertising arose to define advertisements that use the poer of strong uncomfortable or even repulsive images in order to convey a message; Simply put it's controversial advertising. Many brands and organizations are famous for the.