Higher click through rates (CTR) Exactly, that's one of the main reasons. As I briefly hinted at above, even if you didn't know Peer Wandiger, you would be more likely to click on his search result than any other on this site. There are also enough case studies (case studies) that prove that Google Authorship brings something, namely a higher click rate and thus more visitors: Catalyst guys and gals had a drastic 150% increase in CTR The SEOBodybuilder had a small increase of 38% Jeffalytics was also able to draw positive conclusions (even if he went into it more scientifically here ) But even without the case studies, it is clear to me that this increases click-through rates and more visitors visit your website or blog.
And we all want more 2. Higher Visibility Take a look at the picture above again. What immediately catches your eye? Peer's search result, right? Eye-tracking studies also show that users first click on an image and then on the headline. If both are true for you, then you've already won Israel phone number list this fight. Another nice idea would be to test the viewing direction on the profile pictures. Studies show that the click rate is higher when people look in the direction of the click. In our case, that would be a look to the right towards the text. Also quite interesting.
Cyrus Shepard had a 35% increase simply because he chose a nicer profile picture . Optics are also part of search engin But again same game as above. at the image above and you will agree that the visibility of the search result is increased. 3. Build trust In my opinion, trust is a very important point, regardless of whether it's just about blogging or you want to sell later. Trust is simply the perfect basis for human interaction. And the Google+ account plus your profile picture next to the search results just makes you more human, builds more trust and makes the results a lot more personal. David Gould describes it very nicely here : It is no longer a manipulated robotic search result, but a contribution from a real human and you have the opportunity to learn more about them.